A Powerful Recycling Campaign Is Based On A Simple Truth.

Every now and then an incredibly powerful communications idea is created and executed brilliantly. This is the case with a wonderful photography campaign created by Gregg Segal. Greg’s a California photographer that began a series of portraits featuring people lying with a week’s worth of their trash. It’s such a simple yet powerful idea.

He’s chosen to show them in the water, on the beach, and in fields – all places where the trash is likely to show up. There’s a good mix of people showing a range of ages, races, incomes, and styles. His project is simply called “7 Days Of Garbage”.

Woman surrounded by trash

7 Days of Garbage, Gregg Segal

recycling campaign

7 Days of Garbage, Gregg Segal

Man and his week of trash

7 Days of Garbage, Gregg Segal

Family surrounded by their week of garbabe

7 Days of Garbage, Gregg Segal

According to Gregg, some of the people couldn’t stand to show all their trash and edited it to look better. Others climbed right into the middle of the whole mess. All the shots are stunning and show the personality of the subjects. Their expressions and their trash both speak volumes about who they are and the choices they make. While I’m sure that these photos will be shared via social media, it would be nice to see a national campaign run in the US that uses them, too. Plans call for the series to continue to be documented.

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