Ford’s been very smart and moved quickly to create an ad that plays off Cadillac’s Super Bowl ad for its electric car. If you can be the first one to play off a viral piece of communications, there’s a good chance you’ll also go viral. Hat’s off to Ford for choosing a real person whose Detroit business focuses on the environment. Pashon Murray, founder of Detroit Dirt, is a savvy spokesperson. She and her business don’t come across as snooty, either. She’s perfect for a broader market that cares about saving money and doing the right thing for the planet. It’s interesting to note that the Cadillac ELR is priced at $76,000 versus Fords’ Focus priced at about $35,000.
Here’s the Cadillac ELR TV spot for comparison.