Repeating a simple idea is the basis of many great marketing ideas

Photographer Paul Octavious creates simple projects that help him standout.  I love this “campaign” called Lean With It, photos of people leaning at the same angle as leaning trees. Other projects such as the numbers and shapes he’s created with books show a creative mind that finds inspiration in simple things that most of us overlook.  Click on the photos to enlarge them and check his site for more images and projects.  Think about a simple thing that you can employ to help yourself standout.

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