Using GPS tracking to highlight business facts

GPS trails of pizza deliveries in Manhattan

GPS trails of pizza deliveries in Manhattan

GPS tracking is becoming a new way to conduct research. This photo of Friday night pizza deliveries in Manhattan reveals an interesting picture of where most people who’d enjoy a Friday pizza are located. What might this kind of research do for you? If you deliver anything, it’s going to show patterns quickly. I’ve been doing some research for a food bank. If they knew where the people that they serve in their community kitchens lived, they’d be able to put these food outlets in the most efficient locations and cut down on trucking costs. Think about you and your business. Is there a way that this tracking could improve your marketing decisions or other costs?

Aside from phones, there are inexpensive GPS trackers that connect directly to computers. They plot geographic locations and download them into programs like GoogleMaps, Mapquest and others that will give you a good visual look at the data.

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